George Strauss, Principal, brings to each client assignment more than 20 years of achievement in the communications field. He began his career as a reporter for The Cleveland Plain Dealer and was an account executive, account supervisor and vice president at a number of public relations and investor relations firms in New York from 1981 to 1994.

Prior to entering the public relations field, he worked for a Madison Avenue market research firm. Over the years he has applied his marketing skills to a variety of client programs in the belief that marketing should be an essential part of all forms of public relations/investor relations.

Besides providing effective strategic counseling to a wide range of companies and organizations, he has implemented programs for communicating with the investment community, business and consumer media relations, Internet marketing and customer research. He has also worked with clients to develop effective collateral materials and prepare executives for a variety of presentations.

George has helped companies large and small to achieve their business objectives. Among the clients he served prior to founding the firm were IBM, Insignia Solutions, HealthCare Abroad, Coopers & Lybrand, NatWest Securities, Swiss Bank Corporation, Suncoast Savings, Pogo Producing Company and Pennzoil Company.

As a member of the Executive Committee of the Financial Communications Section of the Public Relations Society of America, George has organized roundtables on equity research today and communicating corporate restructurings. He has also developed programs for the International Committee of the New York Chapter of PRSA on international business reporting, communicating in the European Community and the boom in Latin America.